A park, a television show and a cigarette
After the war the studio made package features, then recovered with Cinderella in 1950, which cost $2.2 million and earned nearly $8 million in its first year. It also began the True-Life Adventures with Seal Island in 1948, made Treasure Island, its first all-live-action feature, in 1950, and formed Buena Vista, its own distribution company, in 1953. In 1948 Disney visited a Chicago railroad fair and decided to build a railroad for his home; the earliest documented draft of a park, also from 1948, is a memo to the designer Dick Kelsey calling it “Mickey Mouse Park.”
Disneyland was built by a team Disney had to assemble from outside his own studio. Former WED designer Tom Morris explains that Walt’s studio contract barred him from taking staff, so WED Enterprises, formed in 1952, hired art directors from Fox, MGM and Warner Bros.: Marvin Davis and Dick Irvine from Fox, Harper Goff from Warner, among others. On a “lost weekend” in 1953 Walt and the artist Herbert Ryman drew the bird’s-eye view that Roy used to pitch the park to investors; Morris says the castle was designed mainly by Davis and Roland Hill. The money came through television. In 1954 ABC agreed to invest $500,000 in the park in return for a Disney television series, and for its first five years Disneyland, Inc. was owned jointly by Walt Disney Productions, Walt himself, Western Publishing and ABC. Construction began on 16 July 1954 and cost $17 million. The invitation-only press day on 17 July 1955 drew about 28,000 people, only about half of them invited; the rest had counterfeit tickets or climbed the fence. It was hot, rides broke down, restaurants ran short and the riverboat was overloaded, and the day became known as “Black Sunday.” It was televised nationally on ABC, with Art Linkletter, Bob Cummings and Ronald Reagan presenting. The Mickey Mouse Club also began on ABC in 1955, and the park had over a million visitors in two months.
Sleeping Beauty makes a fitting late stop on the film shelf. Directed by Clyde Geronimi, its widescreen compositions and Eyvind Earle’s angular design differ strikingly from Snow White’s rounded world. In 1964 Mary Poppins was released and nominated for thirteen Academy Awards, President Johnson gave Walt the Presidential Medal of Freedom, and he worked with Robert Moses on four exhibits for the New York World’s Fair, including “it’s a small world.” In 1965 the studio bought land near Orlando, Florida, for a project that became EPCOT and Walt Disney World.
Disney had smoked heavily since the First World War, and he used unfiltered cigarettes. In early November 1966 he was diagnosed with lung cancer and treated with cobalt therapy; on 30 November an ambulance took him to St. Joseph Hospital. He died on 15 December 1966, aged 65, of circulatory collapse caused by the cancer, and was cremated two days later. His name still sits on the work, but it is Iwerks, Jackson, Hand, Garity, Kimball, Babbitt, Champion, Marvin Davis and Eyvind Earle who drew, timed, built and fought over it.